Brand Identity and Packaging Design
Visit Proton Soap
Logotype
The business owner wanted to highlight the science behind her soap and avoid the common “frilly” design. The concept behind this logotype was to evoke the style of vintage lab labels, but in a clean, modern way.
Desktop
Mobile
Responsive Website with filter functionality
Enables customer to filter by the soap properties such as “moisturizing”, “face-friendly”, etc.
Soap Packaging
The labels take into account the potential ways the soap would be displayed in various boutiques, either front-facing or on its side with only an edge showing. The specific soap name could now easily be viewed from either angle making it easier for the customer to scan the array.